The Challenge: Create a website for a New Jersey based car donation program funded by the American Children’s Society. The website had to be built aesthetically above the competition as well created with the start of a winning Search Engine Optimization campaign

The Process:

Project Planning – After a series of initial client meetings to get a precise feeling for what the client wanted, GAL went ahead and came up with a project proposal mapping out the needs of the client and the potential users the website would be receiving. Future marketing plans were discussed to ensure the website would be able to accommodate any changes in the near future.

Design – The design team took the project over after the initial meetings and presented the client with possible sketches and layouts in the form of wireframes. Once approved, the design team went ahead and started the visual “meat” of the project from planning a coherent color scheme to matching images throughout the mockup project.